About

Rock a Frock is the long standing dream conceived by creative business woman, Rita Italiano and was a brought to life in August of 2009. Rock a Frock was created as an online boutique to serve the style needs of all you fashionistas in WA from the comfort of your own homes. Sporting a wardrobe of the latest fashions from both local and renowned designers at the click of a button, the ever expanding variety of labels and latest collections makes Rock a Frock the perfect one-stop destination for the fashion-forward woman, searching for the latest “Must have’ items and accessories. August of 2010 saw Rock a Frock celebrate its first birthday and after having gone from strength to strength whilst expanding on our customer base, we decided to take a chance and give our customers something different. Jump a few months ahead to November 2010, and 50 Grantham St, Wembley became the home of the first Rock a Frock shop front. “As a team, we’re always striving for new ways to assist our customers in their shopping requirements and helping them choose what to wear. By opening a shop front, we gave our customers the opportunity to come into the store and indulge their senses with the clothing before they made up their minds.”  

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